THE REFRAME
A storage amenity your residents rely on is a switching cost. Moving means giving up the locker and re-solving a problem the unit had quietly solved.
That friction shows up in your renewals — not just your other-income line. The revenue share is the small part of this conversation.
THE RESIDENT COST OF SWITCHING
The longer they use it, the harder it is to leave.
Storage isn't a perk residents forget about. Once a unit is in use, it absorbs the things a household builds its life around - and giving it up means re-solving a problem the unit had quietly answered.
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That personal switching cost compounds with every month of use. By renewal, moving out no longer means signing a new lease - it means dismantling a system that already works.
The space they built around
Eighty cubic feet — six car trunks of room — absorbed into everyday life. Bikes, seasonal gear, and boxes all have a home a few steps from the car.​
The re-pack
Everything offloaded to the unit has to come back out and find a new place — inside the apartment, off-site, or gone. Moving reopens work the unit had closed.
The problem returns
The storage question the unit quietly answered is open again — and the next place may not solve it. Staying keeps a solved problem solved.​
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THE ECONOMICS
Turnover is your most expensive line item.
The cost of a single move-out is not one number — it's a stack: vacancy loss, make-ready, leasing and marketing, and the concessions increasingly required to fill the unit.
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A small reduction in turnover, applied across a building, compounds quickly. Even a modest improvement in retention is worth far more than the entire revenue share we would ever ask for.
TWO MODELS, ONE BUILDOUT
Own the units, or let us.
The difference is who holds the hardware — not who runs it. Either way, D'LUX operates the platform and services every unit end-to-end. Two models, sequenced to what fits your property, not chosen by mandate.
BRAND BUILDER · DIRECT
Enterprise-owned, tax-advantaged
You purchase the unit and keep the resident rental income. Because the unit is true chattel, it stays off your title - no fixture, no lien, no lender-consent trigger - and qualifies as Section 1245 personal property. You own the hardware; D'LUX still runs it - billing, access, and service through our platform, exactly as we do everywhere else.
Off your title — nothing attached
Section 1245 tax treatment
You keep resident rental income
D'LUX still operates & services every unit
VALUE BUILDER · MANAGED
D'LUX-owned, zero-CapEx
We retain ownership of the installed units, license the parking space, and rent directly to residents with a revenue share back to you. You add the amenity with zero capital outlay.
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Zero CapEx for you
Revenue share on every unit
Fully removable, recoverable steel
We finance, install, and operate
THE BUYOUT →
Once a Value Builder deployment stabilizes, you hold a pre-negotiated option to purchase the operating business at your property — converting to Brand Builder economics on committed terms. The conversion path is built in from day one.
WHY LIGHT AGREEMENTS WORK
Three legs of durability.
Behavioral
The amenity stays in place. If a unit isn't rented, we don't pull it out — it stays ready for the next resident, so the storage your Enterprise offers is something residents can count on. Dependable amenities build loyalty; ones that come and go don't.
Technical
The hardware doesn't operate without our platform. Smart-lock, resident app, billing, access, and the full service stack are architecturally integrated — the amenity is a running system, not a box on the floor.
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Contractual
Agreements tier to what you want — from light auto-renewal to a firm perpetual license-and-services contract at Buyout. Contractual weight becomes an option you choose, never a barrier we impose.​
Turning parking garages into profit centers.
Retention you can feel. Revenue you share.